When you think you’ve maxed out your income as a Wedding Hairstylist & Makeup Artist - Mindset Shift
LISTEN TO THE EPISODE ON THE BRIDAL BEAUTY BOSS PODCAST HERE:
https://spotifyanchor-web.app.link/e/HjGcGwRY2Fb
INTRO:
I say this with lots of love! I used to think I was maxed out because my rates were considered “above average” Looking back now I think it’s SO SILLY that I thought I was maxed out, that I couldn’t dare raise my rates any higher because I was already $100 - $200 more than average in my area.
If this is you, we’re breaking and stretching those money mindset beliefs TODAY! Keep reading…
SHOW NOTES:
Hey babes, I want to QUICKLY introduce myself again because we have had a ton of recent new listeners here. My name is Susan Talamantes and I am the owner of Jireh Artistry & Babes Building Empires, which is my coaching service. Here’s the cliff notes:
Ive been in the industry for over 15 years now
The first 8 years I worked in the salon and did weddings on the weekends
At the same time for about 5 years I Studied Business building, branding, marketing and sales strategies. I loved studying Franchise concepts! I was fascinated with how they worked
I got burnt out working at the salon
Decided to put my business knowledge to the test and created built a Bridal Beauty Team in California, then I built a team in Hawaii
2020 happened
Shifted to branding myself as a solo artists and expanded to 3 new destination locations in my state
Continued to fine tune my branding and marketing so that I could eventually arrive at charging premium to luxury rates in locations where my prices are 2-4 times higher than average
I’ve used these same Branding, Marketing & Sales strategies over the last 15 years to fill up my calendar with dream Brides and have expanded to new locations and markets 4 times already (Hawaii, Lake Tahoe, Big Sur and Yosemite National Park)
I’m here to tell you that you it’s possible
here’s how: I said it earlier in the episode 1. Branding Strategy 2. Marketing Strategy 3. Sales Strategy
If you have all 3 of those on lock, the sky’s the limit!
And once you’ve reached a certain level, guess what? You do it all over again. Fine tune your branding, take your branding to the NEXT level and the next level. Same with marketing. Improve your sales process.