No one actually cares about your TALENT! instead focus on these 3 factors
Listen to the full episode here:
https://spotifyanchor-web.app.link/e/DYowXuJgFFb
INTRO:
Ok, so I know the title of this episode sounds a lil harsh but it’s SO TRUE. For most Artists, your talent is only a tiny percentage of what actually gets Brides to book you! CRAZY right?
Here’s how it usually goes: The bride is browsing around online, google, websites, instagram and finds a few Artists who serve her area and their Makeup & Hair work all look great. Now if that’s ALL she has to make a decision by, is the talent, she’s going to say hmmm
Option A B AND C all look talented, their work looks great and they all have great reviews, I guess I’ll just hire who ever costs less.
THIS IS WHAT WE DON’T WANT
We have to separate ourselves, our services and the experience we provide throughout the client’s journey with us. THIS is how you can charge premium to luxury rates, when you start focusing on the VALUE you provide and start creating a personal connection with your potential Brides!
SHOW NOTES:
I see this time and time again as I browse accounts online, everyone is so freakin talented!
That means we have to focus on the other important aspects that makes a PROFESSIONAL Hair & Makeup Artist
I narrowed it down to 3 categories
1. Your Unique Selling Point AKA what’s your specialty / specialties 2. Your Unique Personality 3. The professionalism and the experience you provide
1. Your unique selling point aka what you specialize in: A specific Hairstyle, Makeup look, vibe (boho or glam). This is also referred to as having a signature look, a look that is recognizable when seen online as your work. Maybe you’re awesome at Bridal Makeup but your TRUE talent kicks in with mature client’s, the moms or Grandmas, because thats not something everyone can do and I’m sure it would be a great selling point for Brides who want to look their best on their wedding day but also want their MOM to feel as beautiful and comfortable as possible.
Maybe you specialize in serving weddings in a very specific area or location, where you can share your knowledge and helpful tips for the Bride. I can’t tell you how many times I got hired just because the Bride seen that I have worked at their venue before & they specifically told me that it made them feel more comfortable knowing that I’m familiar with their venue.
Maybe you’re a traveling Artist and you specialize in destination locations, Your extra special skill here is knowing HOW to travel with your kit, you’re experienced in travel so you always have a passport on hand and you understand the needs a Destination Bride has
2. Your Unique Personality: Some of you have some AWESOME personalities that you need to let the world see! I used to think I had such a VANILLA personality, but the older I got the more I realized that there is strengths to my vanilla-ness and a huge majority of my 5 star reviews actually talk about how kind, sweet I was and that I made them feel so comfortable. I remained calm even with wedding day chaos or my favorite is that I LISTENED to them!!
So whatever your personality is, whether you’re super funny, you have a big personality or you’re vanilla like me! Allow your Brides to get to know you through your online presence. You will hear me say this all the time but this is how you become MORE than just a Makeup Artist or MORE than just a logo.
More and More commonly I’m hearing my Brides tell me their vendor’s personalities played a huge role in their decision to hire. They want to actually enjoy the vendors who they’ll be spending time with and that will make an impact of their wedding day!
So create content that allows them to get to know you as a person and an artist.
When it comes to strictly personal life stuff I would only post these in Instagram stories. In my stories I share Bridal Beauty stuff but some personal things I share are my kids, family trips, my dogs, my love for coffee and spa days, gardening and my 3 lil chickens!
Sharing this content has allowed my Brides to connect with me, some may have the same interests or sometimes they just find it interesting! I’ve accidentally inspired SO many people to get backyard chickens, not my intention but people love it!
Because of sharing those things, I have Brides who will get me coffee once I arrive, I get thank you gifts like Spa giftcards, cute chicken related accessories or even dog treats!
On your Instagram feed: You want to showcase your personality mixed with business. Sofor Example, do a “day in the life” video showing your start to finish day of serving a wedding, while sprinkling in all your cute uniqueness like grabbing your favorite cup of coffee or snack on the way, or kissing your pups goodbye before you head out the door
3. The professionalism and experience you provide:
This is where you show off your expertise in the industry by sharing helpful tips from your years of experience
This part is also ALL about optimizing your Client’s experience, the journey they take with you from the moment they encounter your business to the moment they book you and to their wedding day!
How you make the client FEEL is EVERYTHING.
Is your process seamless, easy to understand, is it easy to pay you and secure their wedding date? Is it easy to sign the contract? Client’s can feel if you haven’t invested in this part of your business and as they contact other Artists, they’ll take note. When Brides are looking for a professional they can TRUST with their wedding day, they want to know that you got it all covered and that you’re organized so that nothing falls through the cracks. This will also effect how much you can charge because if the experience you provide is on a McDonalds level, they’ll wanna pay fast food rates vs. 5 star restaurant rates.
Sidenote: a great place to start if you need to work on this portion is investing in Honeybook, it’s only about $39 a month!! And I have a 50% off code for you it’s insanely affordable and will immediately improve your Client’s experience:
LINKS:
Connect with me on Instagram (DM "READY" for info on The sold-out Makeup Artist Program):
https://www.instagram.com/babesbuildingempires.bbe/
Bridal Instagram: Www.instagram.com/jirehartistry
Join my Private Facebook Community: https://www.facebook.com/groups/336731613513947
50% off Honeybook!!: http://share.honeybook.com/jireh
Inquire About Coaching: https://docs.google.com/forms/d/e/1FAIpQLSfnlv662s5DQhFkLhVpzhgnfhne2hyzGdtL_keW5pHBWlgeAQ/viewform
Book a Biz Bestie Sesh (90 min. Private Coaching):
https://mailchi.mp/abab9f2f73a8/8asuerz05k